– An excerpt from WSJ Google is internally referring to the new service as “channel store“, and apparently the service has been in development for the last 18 months.  YouTube already has YouTube TV, which is a packaged cable service, starting at $64.99. The new YouTube “channel store” will be very similar, but now on the default YouTube app. This is a very smart move from Google, as it finally allows them to leverage their strength.  YouTube has around 2.5 billion active users across the globe, and they can offer that to willing streaming services that can host their content on YouTube for a subscription fee. This way, Google gets to use it’s distribution advantage from YouTube, without any of the troubles of movie or show production. For Google, it’s a easy choice between owning the platform or the content, when you can’t have both.  – Another excerpt from WSJ